How to Effectively Implement Omnichannel Pricing Strategies with Mobile Label Printers

As e-commerce and brick-and-mortar continue to merge, retailers face increasing complexities with omnichannel pricing strategies. Recent studies show that 85% of Buy Online, Pick Up In-Store (BOPIS) customers make additional purchases when picking up their orders in-store.¹ Another common customer behavior is showrooming, where customers visit stores to experience products firsthand before purchasing online. These demands require retailers to maintain competitive pricing across both online and offline stores to retain potential customers.

Effective pricing strategies can drive extra purchases and enhance customer retention, but they must be implemented efficiently. The accuracy and consistency of price labels across online and offline stores significantly impact the customer shopping experience.² For example, incorrect price labels can lead to customer dissatisfaction and lost sales. By quickly and accurately presenting pricing in physical channels using mobile printers, retailers can better integrate their online and offline strategies to meet customer needs and expectations in a cohesive omnichannel approach.

The Role of Mobile Label Printers in Omnichannel Pricing Strategies

Retailers need to update in-store price labels quickly and efficiently when prices fluctuate due to major promotional events like Black Friday, clearance sales, or dynamic pricing for fresh produce. Mobile label printers are crucial for implementing effective omnichannel pricing strategies in the following ways:

• Reducing Pricing Errors: Mobile printers enable store staff to update prices accurately, clearly display prices, and reduce misunderstandings.
• Lowering Labor Costs: Mobile printers streamline the price update process, eliminating the time and effort spent moving between shelves and fixed in-store printers.
• Enhancing Efficiency: Mobile printers can quickly update prices, ensuring stores can respond to market changes promptly.

Enhancing Efficiency with TSC Auto ID Mobile Label Printers

Our printers are designed to make daily tasks more efficient and convenient for store staff. Key features include:

• Easy-to-Carry: TSC Auto ID offers a range of compact and lightweight mobile printers weighing between 215 to 440 grams, making them easy for employees to wear with a shoulder strap or belt clip. The printer’s media capacity should be evaluated based on the expected price relabeling volume. For smaller stores or fewer relabeling instances per shift, the palm-sized TDM Series is ideal, offered in either the 2-inch TDM-20 or 3-inch TDM-30 printer models.
• Uninterrupted Power: The TDM-30 is equipped with a high-capacity 3,080 mAh battery, ensuring continuous productivity during shifts. The TDM-30³ model is equipped with Smart Battery technology, enabling the IT team to monitor battery health status, ensuring smooth operations. TDM Series mobile printers are compatible with 4-slot battery chargers, further enhancing operational efficiency for multiple printers.
• Durability: These printers feature robust designs that withstand drops during movement or operation. The TDM series has passed the military standard MIL-STD-810G drop test. The TDM series (with a protective case) is rated IP54 for protection against dust and water ingress, ensuring greater durability.

For more information about TSC Auto ID mobile printers, please contact your local sales representative.

¹ How “Buy Online, Pick Up In-Store” Gives Retailers an Edge, https://hbr.org/2021/05/how-buy-online-pick-up-in-store-gives-retailers-an-edge

² Omnichannel retail trends to watch in 2024, https://www.the-future-of-commerce.com/2024/01/25/omnichannel-retail-trends-2024/

³ TDM-30 offers an optional Smart Battery with a power capacity of 3030mAh, whereas the standard battery has a capacity of 3080mAh.

* Product availability varies by region; please contact a local sales representative for details.