The Next Leap Forward in Retail's Digital Transformation
In our previous blogs, we explored how seamless shopping and swift fulfillment are reshaping retail. Driving these changes are key digital initiatives—such as item-level tracking with RAIN RFID, Digital Product Passport (DPP), Digital Link, and Sunrise/ Ambition 2027 (2D barcodes)—that enable real-time visibility, reinforce compliance, and build stronger customer trust. As retailers advance toward unified commerce, these capabilities are no longer optional—they are essential for staying competitive.
Three Key Innovations Powering Retail’s Future
Retail’s digital shift is accelerating, and these three initiatives offer critical advantages:
| Initiative | What It Does | Retail Benefits |
|---|---|---|
| GS1 Digital Link | to online content across the supply chain, enabling real-time access to product details, promotions, traceability, and authentication services. | Enhances the customer experience and streamlines operations. |
| Item-Level Tracking with Digital Product Passport (DPP) | Provides end-to-end product visibility by capturing standardized data such as origin, materials, and sustainability details—accessible via RFID or 2D barcode. Supports circular economy and compliance. | Enables traceability and regulatory readiness and strengthens consumer trust. |
| Sunrise/ Ambition 2027 (2D Barcode) | Replaces traditional 1D barcodes with richer, scannable data, to enable faster transactions and improved visibility under GS1 Sunrise 2027. | Improves inventory accuracy, expedites checkout, and strengthens anti-counterfeiting efforts. |
Choosing the Right AIDC Partner
To fully leverage these innovations, retailers need to partner with an AIDC (Automatic Identification and Data Capture) provider that can offer:
- Seamless Integration – Compatibility with critical retail systems such as ERP, e-commerce, OMS, and WMS platforms.
- Advanced Scanning & Data Capture – High-performance scanners and mobile computers optimized for 2D barcodes and Digital Link.
- Advanced, Reliable RFID Encoding and Reading – High-performance RAIN readers and printers for dependable product tracking.
- Robust Data Management – Real-time tracking, compliance support, and data security.
- Future-Ready Solutions – Scalable hardware and software built to adapt with evolving retail demands.
Why TSC Auto ID Group?
TSC Auto ID Group is your single-source provider for end-to-end AIDC solutions, including printers, enterprise mobile computers, RFID technology, and supporting software. Our scalable, future-proof product offerings—combined with expert field support—empower retailers to transition smoothly to item-level tracking using Digital Link, DPP, and 2D barcodes.
Contact us for tailored support, and stay tuned for more insights as part of our ongoing Retail Campaign. If you’d like to explore these topics in more depth, you can download our guide, Beyond the Barcode: How GS1 Digital Link Transforms Retail, and watch our recent webinar for practical insights and advice from industry experts. Watch the webinar playback here!
