TSC Printronix Auto ID Appoints James Cirigliano as VP of Marketing and Communications

TSC Printronix Auto ID, a leading manufacturer of thermal barcode printing solutions, has announced that James Cirigliano has been appointed Vice President of Marketing and Communications.

Cirigliano comes to this role with extensive marketing experience and knowledge of the print and automatic identification and data capture (AIDC) industries. For the past 11 years, he has served as Vice President of Marketing for Diversified Labeling Solutions (DLS). In this role, he developed and oversaw all marketing activities and played an integral role in DLS’ rise to one of the largest label converters in North America.

DLS is a fully owned subsidiary of TSC, acquired in 2019. Since the acquisition, James has worked closely with both DLS and TSC to facilitate cross marketing and message integration. In his new role, he will oversee marketing and communication for TSC Printronix Auto ID, Americas. In addition to the new role, he will maintain his position as VP of Marketing at DLS and will continue to build cross marketing opportunities and initiatives.

“TSC has had an impressive history and is now one of the top brands in the thermal printer world,” says Cirigliano. He continues, “I’m thrilled to join Kevin Aie’s leadership team, as I already feel like part of the family. I look forward to helping clarify and share the great story TSC has to tell, as well as integrating communications for the hardware and supply components of the business.”

“We are very pleased to have James take on this role. His experience building brand awareness and customer loyalty, as well as his printing and AIDC industry knowledge will help us build a strong foundation for future growth,” said Kevin Aie, TSC Printronix Auto ID CEO, Americas. "James will play a pivotal role in expanding TSC’s internal and external communications, building upon the work of our dynamic communications team.”